We, Japan Beauty Innovation Group or JBIG, believe that we are all naturally beautiful just the way we are. We are pressured into believing in unrealistic expectations of beauty created by others, which leads us to think that we are not enough. The truth is, we are enough. We just have to learn to accept and love the way we are, and realize that beauty actually exists in things that are pure and natural. With this in mind, JBIG designs and contributes to a beautiful society and future through our range of sustainably produced skincare, scalpcare and healthcare products.